Online pledge to be highlight of the event. 

Thailand’s Got Talent raising star Gail Sophicha to join Korean girl group sensation Crayon Pop on stage to launch ‘The 7% Project’ - an innovative nationwide campaign to increase motorcycle helmet use and save children’s lives by the Asian Injury Prevention Foundation (AIP) and Save the Children.

Affectionately known to Thais as ‘Nong Gail’, the 2012 Thailand’s Got Talent runner up has since become the youngest ever artist to sign with entertainment giant BEC-TERO Music. The 8-year-old Chiangrai native, who has a following of over 400,000 fans on facebook, will be singing and playing her Ukulele live in support of the campaign on Sunday 23rd November.

To join ‘Nong Gail’ and Crayon Pop will be Kru Noklek and Bangmod teachers who will be performing their famous ‘KruYon Pop’ (Crayon Pop teachers) ‘bar bar bar’ cover dance rutine that has received praise from the media as one of the most creative viral video for social good this year.

Beatboxing BBoy dance crew ‘SaCrew’ will round up Sunday’s action which will mark the official launch of ‘The 7% Project’ campaign.

“The fact that top global and local artists and major partners are pledging their support for ‘The 7% Project’ is a great start for the campaign. We are hoping to see thousands of people at the event and together we can help carry the momentum forward,” said Allison Zelkowitz, Save the Children Thailand’s Country Director.

“The highlight of the event will be the launch of the online pledge that everyone will be invited to sign to show their support for the campaign. We will be delivering the signatures from the pledge to decision makers in February next year,” said Ms Zelkowitz.

AIP Thailand’s country director Ratanawadee Hemniti-Winther said that it’s inspiring to see artists from not just Thailand but from Asia come together to raise awareness about helmet wearing.

“It is devastating to see so many children lose their lives from something that can be prevented.  We are hoping to receive at least 50,000 signatures come February 2015 and we hope that the pledge will help kick start a dialogue between families, communities, schools, law enforcers and policy makers in together finding a sustainable solution to the problem,” said Ms Ratanawadee.

Press Conference with Crayon Pop 

Representatives of the media are invited
Date:     Saturday 22 November 2014
Time:    16:00 - 18:00 hrs.
Venue:  Courtyard by Marriott Bangkok
Room:   Erawan 1

Event details

The 7% Project presents Crayon Pop Live in Bangkok

Date:    Sunday 23 November 2014
Time:    15:00 - 19:00 hrs.
Venue:  Bangkok Art and Culture Centre

Gates open at 15:00 hrs. with games and activities
Stage performances and formalities start at 17:00 hrs.

About Crayon Pop

The all-female pop group rose to popularity with their chart-topping motorcycle helmet-wearing hit music video ‘Bar Bar Bar’ in 2013. Over 21 million people have seen the video on YouTube and over a million ‘Bar Bar Bar’ cover dances have been posted online.

Since then Crayon Pop has received numerous music awards and accolades. During June - July this year Crayon Pop also performed as the opening act for Lady Gaga’s tour of North America.

Artist Line Up

Crayon Pop
Gail Sophicha
SaCrew
Jeerapat Sukanghong (Kru Noklek)

About ‘The 7% Project’ campaign

Each day a majority of Thailand’s 18 million children travel as passengers on motorcycles, but only 7% wear helmets – even though it’s the law.

According to the World Health Organization, Thailand has the 2nd deadliest roads in the world. Traffic collisions kill over 2,600 kids yearly, or more than 7 children every day. Another 200 children are injured or disabled every day - 72,680 per year.

Asia Injury Prevention Foundation and Save the Children in Thailand are launching a nationwide campaign - The 7% Project - to decrease motorcycle death and injury among Thai children by increasing helmet use.

Working together with teachers, parents and children, in its first year the campaign aims to create an integrated grassroots and mass media programme to mobilize decision makers to feature motorcycle helmets as a permanent part of the school uniform.

As the campaign matures, the 7% project will expand beyond schools to include all destinations in a child’s daily commute ensuring that by 2017 more than 60% of children will be wearing helmets every time they travel as a passenger on a motorcycle.

Campaign Hashtag: #helmetpop

For more information, please contact: 

Songporn Leelakitichok
Communications and Advocacy Coordinator
Save the Children International
Email: bea.leelakitichok@savethechildren.org